Supporting Home Learning for Families Preparing for Competitive Elementary School Admissions in Japan with "Majitaku"

• "Majitaku" is a home learning app designed to support dual-income families with children preparing for elementary school entrance exams.
• Epson and MagicAl Pass Inc. teamed up to create a system that helps build good study habits while deepening parent-child communication, even when time is limited.
• The article touches on why the service was created, how it has been received, and what led to the partnership.

MagicAl Pass Inc. is a startup that has redefined the concept of home learning to meet the wishes of busy parents who want to provide their children with a high-quality education, even when time is limited. "Majitaku" is a home learning assistance program developed by MagicAl Pass that is tailored to the needs of dual-income families with children preparing for elementary school entrance exams.

Behind this innovative service lies a co-creation partnership between MagicAl Pass and Epson, which share a passion for education. Here, we take a closer look at how the two companies elevated the printer beyond a mere printing device to become a true companion for home learning.

── How does the Majitaku service meet the challenges of home learning that you personally experienced?

Yokoyama: Given that 70% of families with children preparing for elementary school entrance exams in Japan are dual-income households, I wanted to create a service that would help families like mine-those with limited time-learn at home more efficiently.
The word "efficient" doesn't simply mean saving time; it reflects the core values we hold dear. Our goal is to enhance the quality of parent-child interaction while also enabling children to learn at home in a way that feels less burdensome for both children and their parents or guardians. While saving time is important, our core mission is to enhance learning through meaningful, high-quality parent-child engagement.

── What kind of feedback have you received from families actually using the service?

Yokoyama: The families using our service have children who are seriously studying at home to prepare for entrance exams, and our repeat rate has reached 93%. The printer isn't just something that "sits there." Children eagerly wait every morning for the exercises to come out.
We feel strongly that, through this daily routine, the printer plays an integral role in home learning. We sense that the printer evolves into something new when it is combined with Majitaku. It's no longer just a printing device; it becomes a product that supports family learning. We'd love to team up with Epson to bring the "Bonjiri" model to life-a fun idea inspired by our mascot character that might just surprise people with what a printer can do.

── What impact do you hope MagicAl Pass will have on society, and what is your vision for the future?

Yokoyama: First, in the elementary school entrance exam market, we want to provide dual-income households with the time to create good memories using Majitaku. We want to provide more families with learning experiences that create connections between parent and child, even when time is limited.